ROI – Numbers Driven by New Programs and New Media


During our work with the Lexington Convention and Visitor’s Bureau (LCVB) the number of annual inquiries generated by advertising increased steadily and without interruption.  AD-SUCCCESS developed the LCVB’s first web marketing program and a website that was in use for over 10 years.  We assisted in developing segmented marketing campaigns, and introduced “packaged” travel into the advertising in the late 1990’s.