Full Force Interactive Marketing Plan Provides Interactive Engagement for the Audience (continued)

Through Madden CEO, Harrodsburg also placed a Streaming Video on the web and served as a sweepstakes sponsor
at www.vacationfun.com. Harrodsburg was also part of a Southern Living E-Newsletter sent to 48,000 opt-in subscribers.
A combination of banner ads, featured listings, event listings, and spotlight content placements on KentuckyTourism.com
will continue to support Harrodsburg’s interactive campaign throughout the following year.