Destination Branding – Fast, Cheap and Good

 

AD-SUCCESS arranged a savings of over $20,000 for the small regional visitor’s bureaus in Central Kentucky by coordinating a co-op full page buy in a special issue of Delta Sky Magazine. When the national publication offered a “one-time-only” advertising value in a special “Bluegrass Section” (June 2008), AD-SUCCESS got to work to create an opportunity for regional tourism bureaus. By combining 1/6 page ads to make a full page media placement, the ad cost was only $2,300 per tourism bureau to reach an audience of over 3 million readers.  The open rate for a 1/6 page ad is well over $6,000 in the publication.